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Case Studies

Narrative deep dives from the delivery experience behind Lab829: what was delivered, the operating constraints, and the outcomes that informed the practice.

For the full project inventory, see Work. For Julian Pineda's broader career timeline, see Experience page.

Nissan and Infiniti (North American and global digital programs)July 2021 – July 2022

Nissan and Infiniti at Critical Mass: Global Launch Delivery and Personalization at Scale

From 2021 to 2022, Julian Pineda served as Director of Technology at Critical Mass, directing the Nissan Ariya US launch and a cross-regional team delivering personalization, lease-renewal, and onboarding improvements.

Global Program DeliveryPersonalization EngineeringCross-Functional Team LeadershipOnboarding & Delivery Operations
Loblaw Digital (Deloitte Digital engagement)May 2018 – July 2019

Loblaw Digital Portfolio at Deloitte Digital: Leading Front-End Engineering Across a National Retail Platform

From 2018 to 2019, Julian Pineda led front-end engineering and digital integration as Director within Deloitte Digital's Loblaw Digital portfolio, helping launch PC Express at national scale while governing concurrent retail and financial-services delivery.

Front-End EngineeringDigital Platform LaunchAccessibility StrategyMulti-Client Delivery Governance
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