Public delivery track record and leadership context.

A global digital transformation consultancy specializing in tailored development and activation strategies.

• Partnered with clients worldwide, including leading fintech and retail organizations, to deliver transformative digital solutions tailored to their business needs.
• Spearheaded projects such as marketing data-driven personalization initiatives, enrollment wizards for fintech platforms, and the seamless integration of innovative AI-based solutions into existing client infrastructures.
• Across two decades of leadership and advisory engagements, the platforms, products, and initiatives Julian has led have served more than 15 million users combined, and have been associated with more than $10 million in cumulative client-side revenue impact, cost reduction, and digital-channel performance improvement for the companies and teams involved.
• Championed accessibility and inclusive design to strengthen brand-audience connections, fostering trust and loyalty.
• Oversaw end-to-end implementation and deployment of digital solutions.

A global digital experience design agency specializing in strategic advisory, design, and marketing solutions.

• Directed high-impact personalization and lease renewal projects for Nissan and Infiniti, engaging over 1 million customers and driving brand loyalty.
• Directed the Nissan ARIYA launch, coordinating a 50-person team of Critical Mass staff and Nissan-side stakeholders across the UK, Central America, Canada, and the US, on a timeline approximately 30% shorter than a typical launch of this scope.
• Spearheaded the hiring, onboarding, and retention strategy for new team members, including developing an innovative onboarding platform that reduced onboarding time by 50%.
• Partnered with marketing, design, and revenue teams to align customer-focused initiatives with business objectives.
• Led product management and innovation initiatives with internal and external stakeholders.

Collaborated with industry leaders, including Loblaws, PcExpress, Shoppers Drug Mart, Honda, Coca-Cola, and TD Canada Trust to deliver transformative digital solutions.

• Directed the launch of PcExpress, a digital platform that reached over 4 million users monthly, driving significant engagement and customer retention.
• Designed a digital enrollment system architecture and product strategy for TD Canada Trust, modeling a projected reduction in enrollment time of up to 60% based on comparative analysis against competing bank enrollment flows. Delivered as a strategic design deliverable; production implementation was outside the scope of this engagement.
• Orchestrated marketing campaigns for Loblaws, achieving seasonal outreach to over 2 million users per campaign.
• Championed innovation by integrating accessibility strategies into high-profile projects.
• Oversaw budgeting and resource allocation for an annual portfolio valued at $2.5 million.

As the Director of Front-End Development - Online Banking and Omnichannel, I:

• Scaled the front-end development team from 2 to 20 members, managing 18 concurrent projects for over 10.3 million active digital users.
• Built the front-end engineering function at RBC from zero: no existing team, no hiring pipeline, no technical foundation. The role combined founding an internal engineering organization with running it, the same zero-to-one build-out discipline now offered to early-stage teams and startups through Lab829.
• Delivered a strategic front-end roadmap that improved development efficiency, integrating multiple technology platforms.
• Reduced accessibility bugs by 90% before the first QA cycle through best practices implementation.
• Accelerated product delivery timelines by developing an in-house framework and optimizing processes.
• Led cross-functional collaboration to define customer journeys and enhance user experience across desktop and mobile.
• Managed a $4.5 million annual budget, optimizing resource allocation and driving product management initiatives.